WhatsApp Campaigns

Setting up the WhatsApp channel is simple and takes more or less one hour. Sign up for a Lime Connect account if you don’t have one yet. We’ll guide you step by step to add your WhatsApp account and set up your business profile. When you’re done, you can already start engaging your customers on their favorite app.

Anytime you start the conversation with a lead or customer, e.g. with a newsletter message, you need to use an approved message template. You can create and submit the template directly from Lime Connect.

Once approved, you can use your templates repeatedly. Placeholders (e.g. for links, names or offers) allow you to customize the template for each campaign. If you don’t reply to a request for 24 hours or more, you need to send a message template to reactivate the conversation. With this “24h service window”, WhatsApp incentivizes companies to respond in a timely manner.

Any business can apply to receive a green checkmark. You can start the process in Lime Connect or the Facebook Business Manager. The application must contain proof that your brand is notable and well-known. Businesses have no control over whether their WhatsApp Business account will receive the green checkmark badge or not. However, you can resubmit your application after one month.

You can only create WhatsApp newsletters via a WhatsApp Business Platform such as Lime Connect. With Lime Connect’s WhatsApp Campaigns feature, you create a template for your newsletter and get it approved by WhatsApp within minutes. Placeholders allow you to adapt the campaign to different target groups and purposes. Once you’re done, you select a subscriber group, a delivery time – and start sending!

All business-initiated messages must be approved by WhatsApp before they are sent. Besides marketing messages, such as newsletters, that includes utility messages (e.g. order confirmations) and authentications. This is WhatsApp’s way of preventing spam messages from being mass sent on its platform.

Yes! Lime Connect’s WhatsApp Business Platform enables businesses to use WhatsApp Business in a GDPR-compliant way.

Lime Connect is a German company using a certified server infrastructure hosted in Germany and comes with advanced data security features that go beyond the standard.

WhatsApp messages are generally encrypted, which means that third parties cannot read them – making this channel more secure than a traditional email.

Both WhatsApp and Lime Connect messages are encrypted. However, as the two systems need to be linked, it can’t be called “end-to-end encrypted.” With Lime Connect’s secure data protection setup, communication with your customers still remains fully protected and GDPR-compliant.

All support conversations (“user-initiated conversations“) are free of charge. Meaning, if the customer writes you first and you answer the inquiry, you don’t pay extra.

Business-initiated conversations on the other hand are charged by WhatsApp. The fee varies by country and topic (marketing, transactions and authentications). You can find a cost chart and examples in our article “WhatsApp Business Pricing: What Costs You Can Expect” .

With Lime Connect, you get access to WhatsApp Business from the Team plan onward. If you want to use more than two WhatsApp channels (i.e. more than two numbers) you can reach out to discuss your needs with our support team.

You can send marketing messages using Lime Connect’s WhatsApp Campaigns tool. There are additional costs for this. From the Team plan onward, 100 campaign messages are included every month.

If you book the optional WhatsApp Campaigns add-on for € 39 you can send unlimited campaign messages. Since marketing messages are business-initiated, WhatsApp fees also apply for message templates. You can find details about the costs in our dedicated FAQ article.